Learn more about Ancient Tomb Rings and the art of Engraving
In recent years, a lot of people have battled over whether or not having a "Resources" page on your site is going to help you with search engine rankings at all. People have come up with varied ideas to make them work better, like doing 3-way links (site A links to site B, site B links to site C, site C links to site A) instead of reciprocal links (sites A and B link to each other).
The fact remains that the more you can vary the techniques used on your site, the better. This means you should have a goal of doing many different things on your site by way of linking. For these examples, the practices remain the same no matter what your site's about, but for example's sake, we'll assume you have a site that sells baking and cooking utensils.
Link subpages to subpages when doing a reciprocal whenever possible. Ask the person if they wouldn't mind liking to your page on egg beaters rather than to the main page of your site, and tell them that you'll link to their recipe for western omelettes from your egg beaters page. Or, better yet: Ask them if they'll link to your page on egg beaters from their western omelettes page, and tell them that you'll link to their recipe on cheesecake from your page about springform pans.
Do have a resources page, if only for the simple fact that some people will refuse to do the above, however you really want their link. You will also find that if you don't have a resources page, you'll eventually have so many links on your individual pages that they encompass half the content. THIS IS BAD. You should strive for no more than 5 outgoing links on any given subpage, so when you run out of room you'll need a place to put the other links.
Make sure that every link you get is a relevant one. (This shouldn't even have to be stated, but unfortunately, there are still some people who believe that any link is a good one.) If you sell baking supplies, don't get a link going with an erectile dysfunciton pill site. Plain and simple.
You can also be skillful in placing links out within your content. Write an article about using your baking supplies, and link out to dessert recipe sites, asking them for a link back to you. Again, don't overdo it... no more than 1 link for every other paragraph or so.
And of course, don't forget the free directories. These can be invaluable when it comes to link popularity, but even for the ones that don't affect it, it can help boost traffic. You never know what kind of search engine/directory John Doe uses... just be cautious of "directories" that use cgi redirects - they do NOTHING for you. And don't waste time on this one... a dozen or so new ones a few times a year is fine.
So there you have it - Anubis Marketing's Preferred Linking Strategy - in a nutshell.
Lara Kulpa - Anubis Marketing
Search Engine Optimization and Marketing Programs
Link Strategy, Web Design, Blog Development
http://www.anubismarketing.com/
No comments:
Post a Comment